Sean and Kate Gaffney met in line at a concert (rom com?) and were engaged in less than nine months. After having two kids together, Kate recognized a problem and wanted a solution- so she created it. She imagined being able to carry her kids and/or hold their hands and also be able to stylishly and comfortably carry her keys. From the moment they decided to move forward with the business over a Latin American lunch, to the website launching and leather wristlets being for sale it was a total of 6 days. We talk to Sean and Kate about their motivation behind the business, launching a business during Covid, social media strategy for a physical product, and how they’ve each learned things through the business that have launched them to success. Their story is inspiring for anyone who is waiting for the *right moment* to launch and anyone who wants to hear an encouraging story about two people solving a problem for one that ended up solving a problem for thousands!