Sverigekollen

https://www.kvalitetsindex.se/kundskap/sverigekollen/

Segmentation in the Age of Personalization

https://www.databricks.com/blog/2021/03/16/segmentation-in-the-age-of-personalization.html

The rise of AI in marketing automation: How technology is redefining engagement

https://www.marketingtechnews.net/news/the-rise-of-ai-in-marketing-automation-how-technology-is-redefining-engagement/

https://www.randomforest.se/data-podden/

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