Guest:

Rachel Duran, manager of talent acquisition marketing, CA Technologies

The employer brand has emerged as one of the most important tools for today's recruiters. In fact, 75% of job seekers consider it before they even apply, according to a recent CareerArc study. But what exactly is it? And how can you influence and shape it to attract the type of talent your business needs?

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year's most anticipated movies can tell us about the employer brand. In this conversation, we discuss:

• what the employer brand entails and why it matters
• the importance of keeping your employer brand transparent and true to your organization's culture
• how to ensure your employer brand stays away from the dark side in order to attract the right people

Learn more about your employer brand by taking our quiz.