On the Record...Online

Award Season Public Relations Strategy with Daily Variety Editor Steven Gaydos


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Award season is fun when you’re young and single. Schwartzman & Associates was the PR agency of record for the Pussycat Dolls back in the day, and I had the pleasure of escorting them on many a red carpet. But award campaigning has changed quite a bit since then; my guest Steven Gaydos explains in…
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On the Record...OnlineBy Eric Schwartzman