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Award-Winning Creative Director Reveals His AI Workflow | Pakko De La Torre-Rocha
In this episode, Pakko De La Torre-Rocha discusses how AI can streamline video creation, improve social media campaigns, and optimize advertising strategies. He shares his workflow and tips for using AI tools effectively. Pakko emphasizes the importance of embracing new technologies to stay ahead in the industry and highlights the power of AI in enhancing creativity. He also discusses the future of AI in video creation and the potential it holds for filmmakers and creators.
🤖 Timestamps:00:00 - Introduction and Pakko's achievements00:56 - First encounter with generative AI03:06 - Impact of AI on independent creatives and large agencies06:01 - AI use cases: chatbots, marketing, data analysis08:44 - Pakko's workflow for making AI-generated videos14:22 - Showcase: Viva México! (An AI animation by Pakko)15:40 - Viva México! Animation process explained19:08 - Tips for getting started with AI tools and platforms21:49 - What to learn if you are starting with AI tools in 202427:01 - What's next for AI and creativity30:21 - Pakko's career and why AI made him young again32:45 - Closing remarks and how to connect with PakkoAbout our guest, Pakko De La Torre-Rocha:Pakko is a multifaceted creative director with over 15 years of experience, known for his innovative work with top advertising agencies like Ogilvy & Mather and TBWA\Chiat\Day. Specializing in AI, AR/VR, and social media, Pakko combines hands-on leadership with cutting-edge technology to create award-winning campaigns for clients like Cisco, Taco Bell, and Nissan. His expertise in Web3 and Metaverse, coupled with a deep passion for emerging technologies, ensures that his creative solutions are not only engaging but also transformative.Additional Resources:
- Pakko @ LinkedIn
- AIMWorld.ai
- Pakko @ Instagram
About Creativity & Robots:
“A love letter to human creativity, with AI as the stage prop.”
Creativity & Robots is a podcast about human creativity in the age of AI. Creative Strategist and host Juan Faisal interviews creative professionals in various fields to explore the relationship between human creativity and generative AI and how it influences our creative process, the work we do, and the media we consume.
Whether you're a seasoned expert or just starting out, join us to learn how generative AI can boost your creativity. We'll also discuss ethical implications and question the tech buzz when it doesn't add up.
Subscribe to Creativity & Robots here!
Spotify | Apple Podcasts | Amazon Music | YouTube
If you enjoyed this episode, please leave a review, subscribe, and let us know what topics you'd like us to cover in future episodes.
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By Juan Faisal / Kate CookIn this episode, Pakko De La Torre-Rocha discusses how AI can streamline video creation, improve social media campaigns, and optimize advertising strategies. He shares his workflow and tips for using AI tools effectively. Pakko emphasizes the importance of embracing new technologies to stay ahead in the industry and highlights the power of AI in enhancing creativity. He also discusses the future of AI in video creation and the potential it holds for filmmakers and creators.
🤖 Timestamps:00:00 - Introduction and Pakko's achievements00:56 - First encounter with generative AI03:06 - Impact of AI on independent creatives and large agencies06:01 - AI use cases: chatbots, marketing, data analysis08:44 - Pakko's workflow for making AI-generated videos14:22 - Showcase: Viva México! (An AI animation by Pakko)15:40 - Viva México! Animation process explained19:08 - Tips for getting started with AI tools and platforms21:49 - What to learn if you are starting with AI tools in 202427:01 - What's next for AI and creativity30:21 - Pakko's career and why AI made him young again32:45 - Closing remarks and how to connect with PakkoAbout our guest, Pakko De La Torre-Rocha:Pakko is a multifaceted creative director with over 15 years of experience, known for his innovative work with top advertising agencies like Ogilvy & Mather and TBWA\Chiat\Day. Specializing in AI, AR/VR, and social media, Pakko combines hands-on leadership with cutting-edge technology to create award-winning campaigns for clients like Cisco, Taco Bell, and Nissan. His expertise in Web3 and Metaverse, coupled with a deep passion for emerging technologies, ensures that his creative solutions are not only engaging but also transformative.Additional Resources:
- Pakko @ LinkedIn
- AIMWorld.ai
- Pakko @ Instagram
About Creativity & Robots:
“A love letter to human creativity, with AI as the stage prop.”
Creativity & Robots is a podcast about human creativity in the age of AI. Creative Strategist and host Juan Faisal interviews creative professionals in various fields to explore the relationship between human creativity and generative AI and how it influences our creative process, the work we do, and the media we consume.
Whether you're a seasoned expert or just starting out, join us to learn how generative AI can boost your creativity. We'll also discuss ethical implications and question the tech buzz when it doesn't add up.
Subscribe to Creativity & Robots here!
Spotify | Apple Podcasts | Amazon Music | YouTube
If you enjoyed this episode, please leave a review, subscribe, and let us know what topics you'd like us to cover in future episodes.