Marketing for Accounting Firms

Awareness Island: Marketing Basics


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Join Matt on a visual journey as he provides a mental map to help you conceptualize the marketing process for your accounting firm.


In this solo episode, Matt explores the crucial first step of any marketing journey: getting people onto Awareness Island. Some individuals reach this stage organically through means like podcasts, conferences, or recommendations from friends. Others arrive without your direct influence, turning to search engines like Google or seeking advice from their personal networks.


Connect with Matt: LinkedIn | Website



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  • Flywheel (WordPress Hosting)
  • Active Campaign (Email Delivery)
  • Descript (Video Transcript and Editing)



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Marketing for Accounting FirmsBy Matt Banker

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