Alex Guerra started his career in entertainment marketing. In 1996 he founded Axis Media, a full-service marketing and PR agency serving the film and video community in greater Los Angeles, CA. After selling the agency in 2000, he went on to work in the capacities of producer, and post-production supervisor. His credits include over 200 national commercial campaigns, television programs such as: Hero’s, The Hills, Runs House and other MTV (Viacom) produced programs. He also Co-Produce “Knockdown” an independent feature film, and Skiing Mt. Everest a feature length documentary that aired on ESPN. His career spans over 15 years in production, post-production and entertainment marketing. He currently is a partner and Executive Producer for TS&Z, Inc., a virtual reality production company based in Sarasota, Florida.