In this episode of Built to Stay, James Anderson, one of the co-founders of Forged Axe Throwing, discusses how he built a million-dollar company around axe throwing. When James was in high school, he loved outdoor jobs that allowed him to have great experiences with his customers. He would do everything from windsurfing in the summer to skiing in the winter. After an internship at a tourism marketing firm, James did some research and decided to build an axe-throwing business with a friend who shared a mutual love for sharing experiences with customers. James talks about experience design, working with competition, scaling a brick and mortar business, and software development. For more, check out https://www.builttostay.com/ and @builttostay

3:50 Tourism and adventure guiding

14:40 Opening day success

17:52 Experience design

22:50 Healthy competition

33:27 Developing axe throwing software

https://www.forgedaxe.ca/

www.axecourse.com