A "mix between The Economist and Twitter" -- that was Jim VandeHei’s vision for Axios when he founded the company in 2016. Today, as CEO, he leads his team of several hundred with that principle top of mind. He calls it “Smart Brevity” and in this episode, he joins Sarah Franklin, Salesforce’s President and Chief Marketing Office, to discuss how that mindset has helped the company stand out among consumers, while also creating trust within the company. Tune in to learn how to apply Smart Brevity to your business.