In this episode of Gamechangers, Savannah talks to Maggie Winter, Jac Cameron & Max Bonbrest, the co-founders behind AYR. Spelled AYR, it stands for All Year Round and that truly is what they're achieving with their timeless & seasonless apparel offerings. Vogue has called their jeans "a gift from the denim gods" and Vogue does not lie. AYR was started under the very popular Bonobos brand and spun off into its own standalone company. The three founders chat about how their backgrounds in fashion design, merchandising and public relations perfectly poised them to succeed in the fashion world from day one. They talk about the importance of knowing your target customer, testing before investing, raising millions of dollars in capital, and why to define your brand voice. Enjoy!

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