This week on Beyond the Letters, we’re sitting down with Searra Yadvish — the visionary behind the viral “Alpha Phi is Sew In” 2024 Bid Day at the University of Arizona. As the 2024 Director of Bid Day, Searra transformed a creative idea into a national phenomenon that showcased what it means to lead with confidence, originality, and sisterhood.

In this episode, she shares the story behind “Sew In,” how it came to life, and what it was like watching it take over sorority TikTok. From planning to execution, Searra’s creativity turned a creative idea into a movement — and we’re diving into every part of it.

Thank you for listening to today’s episode! We’re so happy we got to talk with Searra and hear all about her experience planning such an iconic Bid Day. We hope you loved learning about the creativity and thought that went into ‘Alpha Phi is Sew In.’

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🔗 Listen and follow Beyond The Letters:⁠ linktr.ee/Beyond.The.Letters

🔗 Searra's Instagram: https://www.instagram.com/searra.y/

🔗 Searra's TikTok: https://www.tiktok.com/@searray?lang=en

🔗 Alpha Phi @ The University of Arizona: https://www.instagram.com/az_alphaphi/