Do you know the problem that your company has set out to solve? With the many needs and demands that arise in the day-to-day operations of your business, it can be easy to overlook the central aim of your brand. However, to move your business towards growth, it is crucial to use this fundamental problem as an anchor for how you move forward within your business.

In today’s episode, I share how answering a question and solving for a problem led me to develop the Channel Clinical brand effectively and why it is so essential to keep problem-solving at the forefront of your business development process. I share why it is vital to know what your company’s “guiding star” is and how incorporating creative practices into your routine as an entrepreneur can be beneficial. I also highlight how reaching outside of your industry can provide an increased breadth of insight and feedback that can help elevate your brand.

 

“Coming back to the question we are solving is the anchor, and it remains the anchor.” - Somer Hamrick

 

Today on When She Founded:

• The specific, age-old problem that I saw vendors in my industry struggling with and the two aspects of their businesses they had trouble balancing
• What CRO is an acronym for in my industry
• Why you should always come back to the question you are solving in entrepreneurship and what question I sought out to solve
• Different aspects of your business that keeping the question in front of you can help you understand
• Two things to emphasize when problem-solving within your business
• The importance of leveraging technology to maximize your time and increase efficiency
• A creative practice I start my mornings with
• What helped me develop the brand name, feel, and color palette for Channel Clinical Solutions
• How the ego can impact problem-solving and how I shape my process to promote better decision-making
• Why you should reach outside of your industry for insight and advice and the networking groups that have impacted me the most
• Why drawing on feedback from others is crucial to developing your brand and the importance of knowing the “guiding star” of your business

 

Resources Mentioned:

• SCOPE
• Channel Clinical Solutions
• The Unruffled Podcast by Tammi Solas
• The Artist’s Way by Julia Cameron
• Turnbridge Marketing
• HeyMama
• Eleanor Beaton

 

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