Accelerating Revenue Series

B2B 005: “CMO Whisperer”: Building Your GTM Strategy Post-COVID


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Sheryl’s credentials include being named one of the “30 Most Influential Women in Martech” and a PRTech Award. Known as the "CMO Whisperer," she’s the voice of experience, having touched every aspect of corporate marketing in many industries. Listen and learn how to plan and accelerate your strategy as the economy reopens.
With Guest Sheryl Pattek:
VP, CMO Executive Partner and Program Leader | Forrester
This is part of our "Back to Business" Series hosted by True Influence's CMO, Kay Kienast.
Listen to this episode to learn:
What two areas will challenge CMOs as we come out of COVID
How data drives GTM efficiency and customer intelligence post-COVID
The dramatic shift she recommends to CMOs around staffing
Learn more at trueinfluence.com
Originally published on July 15th, 2020.
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Accelerating Revenue SeriesBy Anteriad