When marketers navigate the complexity of B2B demand generation, Laura Ramos is one of the guides they consult. Her research drills down into organization, technology, processes and customer experience. She shows CMOs how to connect the value of digital with buyer behavior, markets and channels. Hear her thoughts on leading people back to business through a field of distractions.

With Guest Laura Ramos:

Vice President, Principal Analyst | Forrester Research

This is part of our "Back to Business" Series hosted by True Influence's CEO Brian Giese

Listen to this episode to learn:

Why the Digital Age is really the Age of the Customer

What key principles have lead-focused marketers missed

How buyer behavior is driving the rise of the buying group

Learn more at trueinfluence.com

Originally published on July 16th, 2020.

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