Speakspots, an artificial intelligence (AI)-powered WhatsApp hotel chatbot, has entered the B2B space with a white-label AI agent for hotels.

The new feature was announced at Phocuswright Europe in Barcelona.

“We started as an AI travel planner. Now we have over 50,000 users every month, especially in Europe,” said Andres Martinez Artal, CEO and founder of Speakspots, in an interview with PhocusWire. “We started integrating different destinations. Now we have 300 destinations in 68 countries. At some point, we realized if we want to have the long tail of destinations—not 300 but 3,000—we need to establish some sort of partnership.”

The B2B AI agent was developed to help rural properties automate guest communications and drive incremental revenue.

The solution is meant to be scalable and incorporates web scraping large language models to provide personalized recommendations through WhatsApp. The agent is also capable of handling restaurant and activity reservations, making calls on behalf of guests in the local language—something Speakspots sees as a way to move past language barriers and roaming fees.

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