The RevOps Hero Podcast

B2B and B2C Salesforce-HubSpot Integration with Nick Jensen

Listen Later

In this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations.

We talk about:

  • The similarities and difference between their B2C and B2B customer lifecycles and sales pipelines
  • How they connect HubSpot to Salesforce for people objects compared to contact and account objects
  • How they decide what object and event data to sync between Salesforce and HubSpot
  • How they run large-scale email marketing (40 million emails per month)
  • What are the top sales and marketing KPIs that they track
  • How they set up a custom object in Salesforce and HubSpot to track key contact activities as well as affiliate tracking
  • Similarities and differences between their prior Salesforce-Marketo integration and their current Salesforce-HubSpot integration

    • Give this episode a watch or a listen to learn how to run a high-impact marketing and revenue operations systems across Salesforce and HubSpot running at large scale. 🤘

    You can connect with Nick Jensen on LinkedIn here: https://www.linkedin.com/in/nicholasljensen/

    Learn more about ClearPivot and how we build high-impact revenue operations systems for companies here: https://www.clearpivot.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    The RevOps Hero PodcastBy ClearPivot
    • 4.4
    • 4.4
    • 4.4
    • 4.4
    • 4.4

    4.4

    7 ratings