This episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with  Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.