B2B marketing doesn’t have to be predictable and boring. When we put people first, brand experiences can be as creative, authentic, and engaging as anything in B2C.

In this episode, Felicia Asiedu and Shannon Jones, co-founder of VERB, exchange ideas on creating brand experiences that break out of the corporate mold. They discuss the rise of B2B creators, how AI helps shape event experiences, and why authenticity is the key to building lasting connections. 

In this episode, you’ll learn:

1. The power of B2B creators: How to bring authentic voices into your brand’s storytelling.
2. AI in brand experiences: How tech can enhance personalization without losing the human touch.
3. The modern B2B buyer identity: What millennials and Gen Z expect in brand experiences.

Things to listen for:

(00:00) Introducing Shannon Jones

(02:06) The rise of B2B creators and what that means for brands

(07:33) The ROI of experiential marketing

(11:45) Using AI to personalize experiences

(18:40) Making authentic connections in the B2B industry