In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don’t miss it! 

Outline of This Episode

• [4:23] Social Media: Go where the organic attention is
• [7:39] The difference between “spending” and “investing” your time
• [10:43] The importance of the human connection
• [13:48] Why LinkedIn has realized so much success
• [17:43] Depth versus breadth of relationships 
• [20:52] How the algorithms reward consistency
• [23:33] B2B brands can’t forget the entertainment factor
• [28:32] The pandemic was a wakeup call
• [31:03] How to connect with Tuck Ross

Resources & People Mentioned

• Tuck Ross’s 10-Day TikTok Challenge

Connect with Tuck Ross

• Tuck Ross’s 10-Day TikTok Challenge
• Tuck’s Website
• Follow on Twitter
• Connect on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com 

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