This week I'm talking all things integrated marketing and B2B SaaS with Lisa Vecchio, VP Marketing at Aircall. In it, we discover whether there's really any magic to demand gen, how social platforms are converging, how to integrate your marketing, and how AI is going to change the industry in coming years...

00:00 - Intro

05:40 - Convergence of social platforms

08:45 - Is threads dead?

12:50 - How has B2B SaaS marketing changed?

15:20 - Demand gen magic

17:40 - Advice to young marketers

22:00 - Generalists vs specialists

24:10 - Integrated marketing

29:40 - Managing relationships and AIs

32:40 - How will marketing change in future?

36:00 - Generative AI in marketing

39:40 - European vs US tech

43:00 - Aircall

#b2bmarketing #ai #saas

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