The B2B buying process has changed dramatically in recent years, and especially during the pandemic. Are the changes permanent, and what should marketers do to adapt? VP and Principal Analyst Beth Caplow and Principal Analyst Barbara Winters provide insight on What It Means.

B2B Buying Has Changed. How Should Marketers Respond?

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.

Business

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.

Share B2B Buying Has Changed. How Should Marketers Respond?

Sign up to save your podcasts

B2B Buying Has Changed. How Should Marketers Respond?

B2B Buying Has Changed. How Should Marketers Respond?