The end of websites as we know them. Next-gen email marketing. And SEO and SEM in the age of AI. In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more.

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IN THIS EPISODE:

📣 Becoming a CMO for B2B brands marketing SaaS-based solutions (at 1:00)

👺 Criminal minds: The fascinating world of cybersecurity (at 2:34)

🪪 The impact of digital identity on brand—for customers, the workforce, and more (at 3:24)

📈 The critical role of content marketing in high-tech B2B marketing (at 7:48)

🤖 The quest for more innovative applications of GenAI in B2B - (at 10:30)

🎯 Microtargeting: Leveraging intent signals, social media & more (at 11:38)

🦾 Big changes ahead: Next-gen AI automation for marketing organizations (at 12:23)

❓ AI ‘answer engines’: What do SEM and SEO look like in the age of AI? (at 13:45)

📤 The OG digital channel gets an AI makeover: Drilling down on email marketing (at 15:28)

Approx. 17 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools.