Devin Davis, a VP of Marketing with nearly 20 years of experience, explains, "Product marketing is the worst-named function in the world. You should be talking as little as possible about your product and instead talking about the problem area it solves. Once you understand that, it unlocks a new way of reaching your audience in a more effective manner."

"As marketers creating content, we must stay focused on the problem to solve. That's what the people that you're reaching out to, that's what they're thinking about every day." - Devin Davis

Devin's background in journalism has greatly influenced his approach to content creation. He emphasizes the importance of the inverted pyramid concept, where the most important content is presented first to capture the audience's attention. By starting with what matters most to your audience, you can engage them and encourage them to continue reading or exploring your content. This and much more are all part of Devin’s playbook for creating A+ content.

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