<p>Greg and Stephen discuss the challenges of using customer journey mapping in business to business markets, based on Stephen’s recent webinar.</p>



<p>Are B2B relationships different, and if they are what does that mean for the journeys we map, and the tools we use to do it?</p>



<figure class="wp-block-embed is-type-rich is-provider-embed wp-block-embed-embed"><div class="wp-block-embed__wrapper">
<audio class="wp-audio-shortcode" id="audio-136-31" preload="none" style="width: 100%;" controls="controls"><source type="audio/mpeg" src="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3?_=31" /><a href="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3">https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3</a></audio>
</div></figure>

Greg and Stephen discuss the challenges of using customer journey mapping in business to business markets, based on Stephen’s recent webinar. Are B2B relationships different, and if they are what does that mean for the journeys we map, and the tools we use to do it? https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3

<p>Greg and Stephen discuss the challenges of using customer journey mapping in business to business markets, based on Stephen’s recent webinar.</p>



<p>Are B2B relationships different, and if they are what does that mean for the journeys we map, and the tools we use to do it?</p>




<a href="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3" rel="noopener noreferrer">https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep40+B2B+Journey+Mapping.mp3</a>


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B2B Customer Journey Mapping

B2B Customer Journey Mapping