Many logistics and supply chain businesses struggle to effectively market their products and services. Traditionally, this has been done through advertising through print and broadcast media such as newspapers, magazines, radio, and television. However, in a saturated marketplace with constantly-changing consumer habits, many businesses are now turning to digital marketing.

This episode is also available as a blog post: https://zaszambia.wordpress.com/2022/06/23/b2b-digital-marketing-for-transport-logistics-and-supply-chain/