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B2B IN 15 l Episode 1 - Retargeting in B2B
In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube.
https://www.linkedin.com/in/tycholuijten/
https://www.dapper.agency/resources/newsletter
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By DapperIn this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube.
https://www.linkedin.com/in/tycholuijten/
https://www.dapper.agency/resources/newsletter