Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.Newsletter: <a href='http://www.dapper.agency/resources/newsletter'>www.dapper.agency/resources/newsletter</a> Tycho's Linkedin: <a href='https://www.linkedin.com/in/tycholuijten/'>https://www.linkedin.com/in/tycholuijten/</a>

Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.Newsletter: <a href="http://www.dapper.agency/resources/newsletter" rel="noopener noreferrer">www.dapper.agency/resources/newsletter</a> Tycho's Linkedin: <a href="https://www.linkedin.com/in/tycholuijten/" rel="noopener noreferrer">https://www.linkedin.com/in/tycholuijten/</a>

B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).

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Marketing

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).

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B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing

B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing