B2B Influence

In this conversation, Paula interviews John Kosturos about leveraging data for business growth, the importance of data quality, and the evolving role of AI in data management. They discuss how organizations can better utilize their data assets to drive revenue and the challenges they face in achieving data accuracy. The conversation delves into the evolving landscape of AI and data management, emphasizing the importance of integrating technology into business operations for efficiency and competitive advantage. John shares insights on how businesses, both small and large, can leverage AI and data to enhance their strategies and operations.

Connect

John Kosturos: https://www.linkedin.com/in/johnkosturos/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Paula Chiocchi discusses the emerging importance of audience infrastructure in B2B marketing, emphasizing that it is the foundation for effective marketing strategies. She argues that understanding and connecting audience data is crucial for gaining a competitive advantage in a technology-driven marketing landscape.

In this episode, Paula Chiocchi talks with Brian Carroll about the significant changes in B2B marketing and lead generation over the past two decades. They discuss the evolution of buyer behavior, the importance of building trust, and how companies can better align their marketing and sales efforts to drive growth.

Brian Carroll: http://www.linkedin.com/in/brianjcarroll Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

The conversation with Andrew Shulkind explores the importance of effectively utilizing data in marketing to create relevant content that resonates with audiences. Andrew emphasizes that data alone is not enough; marketers must understand their audience's needs and preferences to drive engagement and conversions. The conversation delves into the importance of personalized content marketing, effective measurement of content performance, and the integration of data into content strategy. A great discussion on the evolving landscape of B2B marketing, emphasizing the need for genuine engagement and the significance of understanding audience behavior through data.

Connect

Andrew Shulkind: https://www.linkedin.com/in/andrewschulkind/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust and influence business metrics. The conversation covers the importance of authenticity in executive branding, the value of giving away resources, the measurement of success in B2B, the impact of AI on content creation, and the future of executive branding on LinkedIn.

Connect

Eli Igra Serfaty: https://www.linkedin.com/in/eli-igra-serfaty/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Augmented reality and its impact on advertising are explored in this episode. This conversation with Peter Pinfold covers the concept of digital outdoor space, the problem Darabase solves, the importance of ownership of digital airspace, the evolution of programmatic advertising, and the ownership of advertising rights in AR. The conversation explores the potential impact of augmented reality (AR) on advertising and marketing, emphasizing the need for common standards, trust, and permission in the AR economy. It also delves into the role of AI in accelerating the adoption of immersive advertising and the future of the AR advertising ecosystem.

Takeaways

• Augmented reality is transforming the outdoor world into a canvas for digital content.
• Property owners should control and monetize the digital assets of their physical property in augmented reality. AR advertising will become a mainstream media channel, competing for attention and driving the need for innovative marketing tactics.
• AI plays a crucial role in accelerating the adoption of immersive advertising, personalized experiences, and the convergence of B2B and B2C applications.

Connect

Peter Pinfold: https://www.linkedin.com/in/peterpinfold-darabase/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

The conversation with Stephanie Grober from the Horowitz Agency explores the unique challenges of marketing to professional services, the importance of a multi-channel marketing strategy, balancing brand storytelling with data-driven ROI, the significance of consistent marketing touchpoints, the advantages of outsourcing vs. building in-house marketing teams, the integration of PR and digital marketing, lessons from entertainment marketing for B2B, and the impact of AI on PR and marketing.

Connect

Stephanie Gober: https://www.linkedin.com/in/stephaniegrober/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

The final episode of The Fraud Files Podcast features Dr. Augustine Fou discussing the importance of auditing in programmatic advertising. Dr. Fou emphasizes the need for marketers to overcome the fear of finding out and conduct audits to identify and address issues in their campaigns. He also highlights the significance of independent analytics and the practice of identity-first media buying.

Connect

Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

The conversation delves into the topic of fraud in digital advertising, focusing on the identity problem and the challenges associated with targeting and data accuracy. Dr. Fou emphasizes the need for marketers to advocate for themselves and ask the right questions when evaluating identity vendors and data quality.

Connect

Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant challenges for marketers.

Connect

Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application