In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

In this episode, B2B International's Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of.

In this episode, B2B International's Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.

In this episode, B2B International's Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

In this episode, B2B International's Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

In this episode, B2B International's Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024.

Download the free report > The 2024 Superpowers Index | B2B International

In this episode, B2B International's Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International's Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

In the final episode of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.

In episode 5 of our 'World's Greatest Business Thinkers' series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you.