<pre><code>    <p>On Episode 107, we're back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking advice—listening.&nbsp;What a concept!</p>
</code></pre>

On Episode 107, we're back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking advice—listening. What a concept!

    <p>On Episode 107, we're back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking advice—listening.&nbsp;What a concept!</p>


B2B is Really P2P

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

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B2B is Really P2P

B2B is Really P2P