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B2B Lead Generation Best Practices on SlideShare
In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, B2B social networking, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity.
These show notes are more complete and narrative than in the past. I am currently writing a book with Paul Gillin on B2B digital marketing, and will be incorporating insights from this podcast.
There seems to be a great deal of interest in understanding how B2C might differ from B2B digital marketing.
Paul and I are working to articulate those distinctions.
B2B Lead Generation with SlideShare
00:47 -- Rashmi Sinha's previous appearance on the Supernova Podcast, hosted by Christopher Carfi on Blog Talk Radio, where much of the discussion focused on object-oriented social networking, and what makes these types of services different from more popular social networking sites like Twitter, Facebook and MySpace.
01:15 -- As in the real world, and particularly in a business-to-business context, interaction is usually focused around a particular activity, like a meeting, convention or demonstration.
Popular social networks like Facebook and Twitter, when interaction is not focused around a specific activity, are sometimes awkward because there is no construct for that experience in the real world, where exchanges are organized around actions.
02:07 -- SlideShare branded channels, a new area of the site which allow organizations to establish a custom, micro-site with their own look and feel inside the service, so they can engage with the broader SlideShare community.
Microsoft and Adobe have established their own branded channels, as has the White House and the Pew Research Center's Internet and American Life Project.
As part of the launch, SlideShares new branded channels are now open to other organizations and brands by request, which at the time of this podcast can made be submitting a form within that section of the website.
03:09 -- The majority of SlideShare's community members are business decision-makers.
Community members use the service mostly in a business context, since the social network is designed to host, share and promote discussion around PowerPoint presentations, which are used mostly in business to help make a point.
As a result, SlideShare is primarily a business-to-business social network.
On Feb. 6, 2010, just days after SlidShare's branded channels launch, there were 11 featured business channels, 2 featured education channels, 4 featured nonprofit channels and 1 featured event channel.
03:54 -- The Slideshare Virtualization Channel, a new, curated channel put together by the B2B social networking service is one of many they intend to add over the coming months, to provide organizations with an opportunity to associate their product, brand or service with premium content appealing to a specific business audience segment by way of a sponsorship.
04:49 -- According to Rashmi, Facebook is a personal social network that has been edging towards business. Twitter is a social network that has always had a mix of personal and business applications. And Linkedin is a social network that is completely professional, with no room at all for personal interactions.
She calls SlideShare a social network occupying the space between Facebook and Twitter. She acknowledges that SlideShare is very business oriented, but says that because it is such a visually oriented network ...
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By Eric SchwartzmanIn this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, B2B social networking, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity.
These show notes are more complete and narrative than in the past. I am currently writing a book with Paul Gillin on B2B digital marketing, and will be incorporating insights from this podcast.
There seems to be a great deal of interest in understanding how B2C might differ from B2B digital marketing.
Paul and I are working to articulate those distinctions.
B2B Lead Generation with SlideShare
00:47 -- Rashmi Sinha's previous appearance on the Supernova Podcast, hosted by Christopher Carfi on Blog Talk Radio, where much of the discussion focused on object-oriented social networking, and what makes these types of services different from more popular social networking sites like Twitter, Facebook and MySpace.
01:15 -- As in the real world, and particularly in a business-to-business context, interaction is usually focused around a particular activity, like a meeting, convention or demonstration.
Popular social networks like Facebook and Twitter, when interaction is not focused around a specific activity, are sometimes awkward because there is no construct for that experience in the real world, where exchanges are organized around actions.
02:07 -- SlideShare branded channels, a new area of the site which allow organizations to establish a custom, micro-site with their own look and feel inside the service, so they can engage with the broader SlideShare community.
Microsoft and Adobe have established their own branded channels, as has the White House and the Pew Research Center's Internet and American Life Project.
As part of the launch, SlideShares new branded channels are now open to other organizations and brands by request, which at the time of this podcast can made be submitting a form within that section of the website.
03:09 -- The majority of SlideShare's community members are business decision-makers.
Community members use the service mostly in a business context, since the social network is designed to host, share and promote discussion around PowerPoint presentations, which are used mostly in business to help make a point.
As a result, SlideShare is primarily a business-to-business social network.
On Feb. 6, 2010, just days after SlidShare's branded channels launch, there were 11 featured business channels, 2 featured education channels, 4 featured nonprofit channels and 1 featured event channel.
03:54 -- The Slideshare Virtualization Channel, a new, curated channel put together by the B2B social networking service is one of many they intend to add over the coming months, to provide organizations with an opportunity to associate their product, brand or service with premium content appealing to a specific business audience segment by way of a sponsorship.
04:49 -- According to Rashmi, Facebook is a personal social network that has been edging towards business. Twitter is a social network that has always had a mix of personal and business applications. And Linkedin is a social network that is completely professional, with no room at all for personal interactions.
She calls SlideShare a social network occupying the space between Facebook and Twitter. She acknowledges that SlideShare is very business oriented, but says that because it is such a visually oriented network ...