In this episode, I'll share the best 2023 practices for B2B lead generation, showing you how to build a cold outreach campaign from the ground up.

We will be talking about curating your ideal customer list using LinkedIn Sales Navigator, setting up targeted Apollo campaigns, crafting compelling email messages, minimising spam rates, and mastering LinkedIn automation. I'll also share powerful sequence examples, tracking success metrics, and give you a realistic perspective on the numbers you could expect.

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Copy-paste it to Sales Navigator to refine your search: “Accounting” AND (“sales” OR “operations”) NOT (“CPA” OR “specialist”)

“Predictable Revenue” by Aaron Ross: https://a.co/d/bSrvWjt

Follow George Levin for more sales advice https://www.linkedin.com/in/george-levin-0883728/

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