Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.

Takeaways

Expectations are outpacing staffing and budgets in B2B marketing.
Only 29% of marketers are confident in proving ROI with current tools.
AI impacts strategy but is not a magic solution; human touch remains essential.
Maintaining focus and a quarterly plan is key to marketing success.

The full "Marketing Under Pressure" report is available for download at
https://pomagency.com/marketing-under-pressure-b2b-leaders/
Learn more at https://pomagency.com

Chapters

00:00 Introduction to Cathy Floan-Greenspan and Palm Marketing
02:45 The Evolution of B2B Marketing and Survey Insights
05:30 Challenges in B2B Marketing: Resource Gaps and ROI
08:03 The Role of AI in Marketing Strategies
10:57 The Importance of Focus in Marketing
13:45 Navigating Change in B2B Leadership
16:29 The Wake-Up Call for C-Suite Executives
19:06 Final Thoughts and Resources for Marketers