Simply producing a product or service which is incrementally better all the time, is actually a race to the bottom.

So enter, the practice of Category Design... This week on The 414 LIVE, Elliot Harrison explains in detail why Category Design allows you to knock out your competition through avoiding one-on-one technical comparisons because you are the king of your own unique category.

Apple are masters of this approach, and Elliot will share everything for you to evaluate leveraging this incredibly powerful marketing technique for your company.

Add me (James Rostance) to your feed on social media to see the show first… and tag 3 people who you think would like to see this.

LinkedIn Live Production by www.WOWvideo.co.uk