Emma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn’t for her. She’s one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she’s learned around B2B marketing for a SaaS startup.

Outline of This Episode

• [0:35] Learn more about Emma Cimolini
• [1:53] Building a marketing strategy from the ground up
• [5:57] Developing a content strategy for a startup
• [10:33] Don’t be afraid to fail—and fail fast
• [12:26] How Routific defines an MQL
• [14:34] The disconnect between marketing and sales
• [21:41] Education and information: what’s relevant?
• [27:57] With ever-changing SEO, quality content matters
• [31:26] Creating marketing processes and content guidelines
• [40:40] How to find the perfect content partnership
• [45:11] How to connect with Emma Cimolini

Resources & People Mentioned

• Traction: Get a Grip on Your Business by Gino Wickman
• The 15 Commitments of Conscious Leadership
• Ogilvy on Advertising by David Ogilvy

Connect with Emma Cimolini

• Routific
• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com 

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