In this episode of Beyond B2B Marketing, TopRank Marketing CEO Lee Odden sits down with Steve Kearns, Global Head of Content for Marketing Solutions at LinkedIn, to explore what it takes to build brand, demand, and lasting influence in the modern world of B2B marketing. Steve shares how LinkedIn helped bring the Creative B2B Awards to Cannes Lions, why taste and storytelling matter more than ever in an AI-driven world, and how top brands like ServiceNow are blending emotional resonance with strategic execution. From the role of creators and video in B2B to the evolution of SEO to thought leadership content, Steve delivers insights with style and substance. Highlights from Episode 5 of Beyond B2B Marketing:

• Cannes Lions Experience and AI's Impact
• LinkedIn's Role in B2B Marketing at Cannes
• Understanding LinkedIn's Business Model
• The Intersection of Strategy, Data, and Storytelling
• The Role of Taste in B2B Marketing
• Successful Campaigns and Content Strategies
• The Evolution of B2B Branding
• Building Momentum in Marketing
• The Importance of Thought Leadership
• Navigating SEO in a Changing Landscape
• Embracing Video Content in B2B
• Finding Motivation in Leadership