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B2B Marketing Strategies for Startups
Welcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such as the product-led approach. Justyna emphasizes the importance of using your resources wisely as a startup and how to understand what specific product will sell. Sepehr and Justyna discuss how founders can use AI carefully to actually benefit your company.
TIMESTAMPS
00:00 Introduction
02:00 2 misconceptions about B2B marketing
03:50 How to pick the right sales and marketing strategy
05:55 You NEED to talk to your customers
07:35 Idea vs. Execution
08:40 Who are you selling to?
10:50 How to use your marketing budget
12:45 Free tip for founders
15:30 Product advisory board
17:30
18:30 Airbnbs play
19:15 Don’t make this common founder mistake
23:00 RideCo’s story
26:30 Learn from Uber’s tactics
29:00 Justyna’s startup
33:00 Does AI help marketing?
40:30 Buyer vs. user
41:40 Don’t do this your startup
43:00 Conclusion
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🔗 Links
Our Agency - https://www.koridor.io/
Join Our Newsletter - https://www.koridor.io/founders-korner
Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook
🗣 Follow Us
Instagram - https://www.instagram.com/founderskor...
TikTok - https://www.tiktok.com/@founderskorner
LinkedIn - https://www.linkedin.com/company/kori...
Twitter - https://twitter.com/founderskorner
----
Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.
View all episodes
By Founders KornerWelcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such as the product-led approach. Justyna emphasizes the importance of using your resources wisely as a startup and how to understand what specific product will sell. Sepehr and Justyna discuss how founders can use AI carefully to actually benefit your company.
TIMESTAMPS
00:00 Introduction
02:00 2 misconceptions about B2B marketing
03:50 How to pick the right sales and marketing strategy
05:55 You NEED to talk to your customers
07:35 Idea vs. Execution
08:40 Who are you selling to?
10:50 How to use your marketing budget
12:45 Free tip for founders
15:30 Product advisory board
17:30
18:30 Airbnbs play
19:15 Don’t make this common founder mistake
23:00 RideCo’s story
26:30 Learn from Uber’s tactics
29:00 Justyna’s startup
33:00 Does AI help marketing?
40:30 Buyer vs. user
41:40 Don’t do this your startup
43:00 Conclusion
----
🔗 Links
Our Agency - https://www.koridor.io/
Join Our Newsletter - https://www.koridor.io/founders-korner
Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook
🗣 Follow Us
Instagram - https://www.instagram.com/founderskor...
TikTok - https://www.tiktok.com/@founderskorner
LinkedIn - https://www.linkedin.com/company/kori...
Twitter - https://twitter.com/founderskorner
----
Hosted by Sepehr Shoarinejad
With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.