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B2B Marketing x Customer Experience - Interview w/ Tracy Collins
Overview
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details
In this episode, Drew interviews Tracy Collins, VP of Marketing at Six3Tile — a manufacturing company with a unique tile product for contractors and homeowners.
Tracy shares her extensive experience in the building product manufacturing industry, discussing the challenges and opportunities in B2B marketing, particularly in launching an eCommerce platform. The conversation delves into understanding different customer personas, the importance of customer experience, and innovative marketing strategies, including guerrilla marketing and leveraging social media. Tracy emphasizes the need for manufacturers to adapt to changing customer expectations and the significance of testing hypotheses in marketing efforts.
Connect w/ Tracy & Six3Tile
Connect w/ Drew & StealthX
View all episodes
By StealthXOverview
Welcome to Building Great Experiences podcast, with your host Drew Burdick a 15-year veteran in Customer Experience and Managing Partner at StealthX.
This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.
Episode Details
In this episode, Drew interviews Tracy Collins, VP of Marketing at Six3Tile — a manufacturing company with a unique tile product for contractors and homeowners.
Tracy shares her extensive experience in the building product manufacturing industry, discussing the challenges and opportunities in B2B marketing, particularly in launching an eCommerce platform. The conversation delves into understanding different customer personas, the importance of customer experience, and innovative marketing strategies, including guerrilla marketing and leveraging social media. Tracy emphasizes the need for manufacturers to adapt to changing customer expectations and the significance of testing hypotheses in marketing efforts.
Connect w/ Tracy & Six3Tile
Connect w/ Drew & StealthX