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B2B Outbound Sales Strategy That Grew Pipeline 5.7x in One Year
B2B outbound sales strategy is outperforming paid search — and Heath Barnett has the pipeline numbers to prove it.
In this episode, Heath Barnett, VP of Revenue at Mixmax, breaks down the go-to-market shifts that drove 5.7x pipeline growth. You'll learn why outbound is now winning on both volume and deal size in saturated markets, how to mine your own CRM data to surface untapped verticals, and why consultative onboarding — pairing customers with industry-specific project managers — is one of the most underrated levers for reducing churn and expanding revenue.
The tactical frameworks here apply directly to B2B SaaS founders and GTM leaders who've watched PPC costs climb while returns flatten. Heath covers how AI sales tools are changing outbound sequencing, what signals inside your CRM reveal expansion opportunities before your CSM team even notices, and how pipeline growth compounds when you stop relying on inbound alone.
ABOUT THE GUEST
Heath Barnett is VP of Revenue at Mixmax, a leading sales engagement platform built for revenue teams running high-volume outbound. He brings hands-on experience scaling go-to-market motions and building outbound programs that consistently outperform traditional demand gen channels at the pipeline level.
Get the complete show notes, frameworks, and playbooks:
https://podcast.rapidproductgrowth.com/b2b-outbound-sales-strategy-mixmax/
Subscribe for more tactical B2B SaaS growth strategy:
https://www.youtube.com/@RapidProductGrowth?sub_confirmation=1
#B2BOutbound #OutboundSales #PipelineGrowth #SalesStrategy #B2BSaaS
View all episodes
By Jean-Michel MoreauB2B outbound sales strategy is outperforming paid search — and Heath Barnett has the pipeline numbers to prove it.
In this episode, Heath Barnett, VP of Revenue at Mixmax, breaks down the go-to-market shifts that drove 5.7x pipeline growth. You'll learn why outbound is now winning on both volume and deal size in saturated markets, how to mine your own CRM data to surface untapped verticals, and why consultative onboarding — pairing customers with industry-specific project managers — is one of the most underrated levers for reducing churn and expanding revenue.
The tactical frameworks here apply directly to B2B SaaS founders and GTM leaders who've watched PPC costs climb while returns flatten. Heath covers how AI sales tools are changing outbound sequencing, what signals inside your CRM reveal expansion opportunities before your CSM team even notices, and how pipeline growth compounds when you stop relying on inbound alone.
ABOUT THE GUEST
Heath Barnett is VP of Revenue at Mixmax, a leading sales engagement platform built for revenue teams running high-volume outbound. He brings hands-on experience scaling go-to-market motions and building outbound programs that consistently outperform traditional demand gen channels at the pipeline level.
Get the complete show notes, frameworks, and playbooks:
https://podcast.rapidproductgrowth.com/b2b-outbound-sales-strategy-mixmax/
Subscribe for more tactical B2B SaaS growth strategy:
https://www.youtube.com/@RapidProductGrowth?sub_confirmation=1
#B2BOutbound #OutboundSales #PipelineGrowth #SalesStrategy #B2BSaaS