Blog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. But, how do you know which of your top-of-the-funnel activities led to that revenue? With a complex sales cycle, that´s not an easy task.

If this challenge sounds familiar to you, listen to this episode of SaaS Open Mic. My guest today is Lars Grønnegaard, the co-founder and CEO of Dreamdata.