Cybersecurity Ecosystem Show

B2B Sales & Social Selling in 2023


Listen Later

The stats for B2B sales teams hitting quota in 2023 are not great.

Many organizations are struggling to hit pipeline goals.

Any one in sales is under the microscope.

Thankfully, there are folks like Samantha McKenna pushing the boundaries on how to effectively engage the modern buyer. On this week's show, she shared her thoughts on to engage your potential buyers.

We discussed:

  • Modern selling
  • Specific social selling tactics
  • How to leverage information online
  • How to write a great outbound email
  • AI and creating efficiencies

  • ...more
    View all episodesView all episodes
    Download on the App Store

    Cybersecurity Ecosystem ShowBy Cybersecurity Ecosystem Show