Selling your product to businesses is tough. Today, we talk to Jonathan Wu, Co-founder and VP of Sales of a fast-growing B2B SaaS Company GrowingIO, to share with you the most advanced B2B sales strategies based on his experience. GrowingIO is a leading data analytics platform provider in China that helps drive business growth through data insights. Their current clients include Bytedance, China Mobile, Tujia, Didi and more.

He shared very useful strategies and tactics on how to close B2B deals and how to understand clients’ pain points of adoption. As he pointed out, it’s very important to understand your clients, your product and user journey, and also to remember to talk to the decision makers. Later, he used GrowingIO as an example to explain how to classify products for different types of clients, and how GrowingIO has scaled the sales team in the past 5 years.