Unpopular Opinion

B2B Shouldn’t Emulate D2C as a Goalpost


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D2C isn’t goals? Lex Winship says D2C has ruined our perception of the word brand. It's not as simple as "be more like them" and it never was.

The post B2B Shouldn’t Emulate D2C as a Goalpost first appeared on Content Storytelling And Consulting.

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Unpopular OpinionBy Ashley Amber Sava