Business to business selling, like everything else, has changed dramatically over the past year and a half, but as we return to some sense of normalcy, what does that mean for the rest of 2021 and beyond? We’re diving into some trends and behavior shifts coming out of the pandemic as technology weaknesses were exposed. How much are budgets being cut? What’s the new balance between customer interactions via digital channels and face-to-face? How much of a factor is user experience? What do younger generations expect as they take control of businesses? It’s the episode that knows you probably aren’t looking at us while you listen.

#VARValue - Which of these trends are actionable today?

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