I talk to the founder and CEO of ProfitWell, Patrick Campbell in episode 18 of the Marketing Mashup.

Episode links:

• ProfitWell
• Patrick on Twitter
• Video - Brandwagon Episode 7
• Blog - Pricing Methods
• Guide - SaaS Pricing Strategy
• Coffee Subscriptions Pricing Page Teardown
• Slack Pricing Page Teardown
• Zendesk Pricing Page Teardown
• Exceptions podcast by Jay Acunzo
• Book - High Output Management

Sponsor

This episode is sponsored by my own company, Striqo. We've launched a new service to help content marketers start their podcast, you can find out more here. If you'd interested and would like 25% off your order, use the code 'MarketingMashup'.

What we covered in this episode

• Intro to Patrick
• What ProfitWell is and what they do
• Why Patrick started the company
• Thoughts on remote working
• Content production while remote
• Why they started to heavily invest in content marketing
• Why does niche content work so well?
• How to produce a video content series for less an ebook ($10k)
• How to your content in front of the right people
• Patrick's thoughts on daily vlogging
• The 3 biggest mistakes people make with pricing
• Did Patrick really give up email for 4 weeks?!
• ProfitWell has impressive Swag, why?
• What is Patrick most excited for in the future, both in business and personal life?

Get in touch with me

• Twitter
• Website