B2B and B2C are two acronyms that get thrown around regularly. B2B stands for business-to-business, referring to a type of transaction that takes place between one business and another. B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer.

When looking to work with corporate clients it is crucial that you understand that your marketing strategy needs to be different then marketing to customers. In this episode of The Entertainers Edge The Magic Motivator - Jamahl Keyes reveals tricks and tips to marketing to B2B clients and B2C clients.