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B2B vs. B2C Marketing: No One Survives
Comparisons between B2B and B2C marketing usually focus on the complexity of B2B solutions and sales. However, the real difference might be (unfortunately) that B2B knows less about its market than B2C. Mike and Jason just want that Star Wars Company to name a robot B2B2C.
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By Jason Ocker & Mike ColomboComparisons between B2B and B2C marketing usually focus on the complexity of B2B solutions and sales. However, the real difference might be (unfortunately) that B2B knows less about its market than B2C. Mike and Jason just want that Star Wars Company to name a robot B2B2C.