Marketers today face data overload with hundreds of metrics to track. However, as Phil explains, not all metrics actually provide actionable insights. It's essential to focus tracking efforts on the website metrics that offer clear guidance for optimising performance. 

Phil outlines the types of metrics that are most important to pay attention to, such as those related to traffic, engagement, and conversions. Analysing trends in these numbers over time offers crucial understanding of how visitors interact with your site so you can refine your website to convert more buyers. 

By tracking the right metrics, you can gain data-driven insights to boost website success rather than drowning in superfluous data. 

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