Status is often talked about in a negative light.  However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.

Status is often talked about in a negative light. However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.

Status is often talked about in a negative light.&nbsp; However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.

#B2BBREAKFAST: The Importance of Perceived “Status” in Branding

Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.

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#B2BBREAKFAST: The Importance of Perceived “Status” in Branding

#B2BBREAKFAST: The Importance of Perceived “Status” in Branding