The Life-Long Customer

B2C Software, Marketing Insights With Will Devlin, VP of Marketing, MessageGears


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“I think it's helpful to remember that there are humans that we're selling to here, and it sounds so simple and almost overly simplistic but when I was on the retail side, and even today, the businesses that I enjoy doing business with and will gladly continue to do business with are ones that treat me like Will and not like my customer number.

And I think we try to enable prospects and customers alike on our side. What are your goals for your career, right? What do you want to be doing? And not only how MessageGears the software can help you, but how can we help set you up and help you speak at a conference or help you get on a podcast or help you do something outside of this transactional relationship that further advances your career.

I've had businesses do that with me and put me on a customer advisory board or something like that and make lifelong contacts and lifelong friends there. I think it all just comes down to treating everybody and remembering that everybody you're selling to is, not a data point.

It's a person.”

- Will Devlin, VP of Marketing, MessageGears

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To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond
https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing

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The Life-Long CustomerBy Revenue Rhino

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